TaxProf Blog

Editor: Paul L. Caron, Dean
Pepperdine University School of Law

Monday, February 12, 2018

Jones Day Is Again The #1 U.S. Law Firm Brand

Jones DayAcritas' US Law Firm Brand Index 2018:

Acritas’ Seventh AannualUS Law Firm Brand Index Sees Jones Day Extend Its Lead Against the Market, Increasing the Gap Against the Rest of the Leading Brands to an Extent Not Seen Since 2014.

Acritas’ US Law Firm Brand Index 2018 is compiled from analysis of an extract of data from the Sharplegal US survey dataset. All data is derived from 601 interviews with respondents, in $1 billion+ revenue organizations across the US, who have senior responsibility for buying legal services. It also includes the views of a further 176 non-US-based senior counsel who were asked which firms they used for their US-based legal needs.

Jones Day is the strongest law firm brand in the US for the second consecutive year after surpassing five-year leader Skadden last year. While Skadden has strengthened its brand this year, Jones Day has seen a larger gain and increased its lead on the market.

Here are the Top 10 (the full Top 20 are here):


Outside the top 20 there are 15 firms withing five Index points of the top 20 which look set to contest for US brand leadership in the near future (in alphabetical order): Baker Botts, BakerHostetler, Cravath, Davis Polk, Eversheds Sutherland, Gibson Dunn, Greenberg Traurig, Littler Mendelson, Orrick, Perkins Coie, Reed Smith, Seyfarth Shaw, Simpson Thacher, Vinson & Elkins, White & Case. Lizzy added: “Firms with both a strong US presence and an international network are reaping rewards in terms of brand equity. However, those with market-leading ambitions will need to ensure they develop their proposition to resonate with clients evolving needs to succeed”

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