ChicagoInno, Yelp Launches First TV and Digital Ads, Pointing Out You Can Rate Law Schools:
Would you ever use Yelp to choose a law school?
Whether you would or not, Yelp wants you to know you can.
The San Francisco, Calif.-based reviews company has long been known for its star ratings and customer review features. Mostly it has been used as a tool to find quick info about a local business-- hours, location, BYOB-- and largely restaurant and bar focused. Now Yelp is launching its first round of TV and digital ads, which specifically point out the site can help you choose a university (as well as where to get the best margarita to celebrate your degree).
An ad currently playing on Pandora lays out this new push:
"Let's say you're hungry for justice, want to study to become a lawyer and don't mind paying off hundreds of thousands of dollars of student loans," said a man in the ad. "We know just the place."
A search for "law schools" near "Chicago, IL" showed that all the major law schools in the area have Yelp pages and a handful of reviews. University of Chicago's Law School has a perfect 5 star rating (from three reviews) while John Marshall College of Law averages three stars (with a total of eight reviews).
A search for "law schools" near "Los Angeles, CA" yields these result:
Pepperdine (2 reviews), UCLA (6 reviews)
UC-Irvine (3 reviews), USC (5 reviews)
Loyola-L.A. (11 reviews)
Western State (15 reviews), Whittier (15 reviews)
Southwestern (22 reviews)
As ChicagoInno notes:
Take reviewers' responses with a grain of salt-- just as with a restaurant review, the students' experience had to be so specific that they were motivated enough to take the time to review it online (in the case of law school, whether a student became employed or graduated with massive student loans seems to be a motivating factor). But for students looking for a stray opinion or idea of the student experience, any extra advice can be helpful.
(Hat Tip: Above the Law.)
Update: ABA Journal, Looking for Law Schools? Yelp Says It Can Help