After many years of nagging encouragement by my wife, I have reduced my Diet Coke consumption by 75%, and am well on the way toward my 100% goal. I did not realize the full impact of my decision:
Wall Street Journal, The Diet Soda Business Is in Freefall:
A nearly decade-long decline in U.S. carbonated soft drink sales accelerated last year as more Americans turned their backs on artificially sweetened diet sodas, according to data published Monday.
The drop-off is a mounting problem for industry giants Coca-Cola, PepsiCo and Dr Pepper Snapple Group, which have long depended on zero-calorie sodas to make up the difference as Americans became increasingly concerned about the health effects of sugared drinks.
Overall soda volumes fell an estimated 3% in 2013, the ninth straight yearly contraction and more than double the 1.2% decline in 2012, according to Beverage Digest. ...
Sales volumes of full-calorie Coke, the top-selling U.S. soda, slipped 0.5% last year but Diet Coke plunged 6.8%, according to Beverage Digest. ... Coca-Cola Co., whose soda brands also include Sprite and Fanta, increased its market share of U.S. carbonated soft drinks to 42.4% from 42.0% in 2012, according to Beverage Digest. PepsiCo, which also counts Mountain Dew among its brands, slipped to 27.7% from 28.1%. Dr Pepper Snapple's share inched up to 16.9% from 16.8%.
Beverage giant Coke is far more exposed to soda than chief rival PepsiCo, which also has a huge snacks business. About 60% of Coke's U.S. revenue comes from soda, compared with roughly 25% at PepsiCo. The bulk of Dr Pepper's sales are also tied to soda.