Paul L. Caron

Friday, February 15, 2008

Students Eschew Rankings

07freshmannormsThe recently released report by the UCLA Higher Education Research Institute, The American Freshman: National Norms For Fall 2007, based on the responses of 272,036 first-time, full-time students at 356 colleges and universities in 2007 (out of 1.4 million such freshmen), reports that only 17.6% of incoming freshmen considered rankings "very important" in influencing their decision to attend a particular college or university -- tenth out of fifteen factors:

  1. College has very good academic reputation   63.0%
  2. This college's graduates get good jobs   51.9%
  3. A visit to the campus   40.4%
  4. I was offered financial assistance    39.4%
  5. Wanted to go to a college this size   38.9%
  6. College has a good reputation for social activities   37.1%
  7. The cost of attending this college   36.8%
  8. Grads get into good grad/professional schools   34.1%
  9. Wanted to live near home   19.2%
  10. Rankings in national magazines   17.6%
  11. Information from a website   17.0%
  12. Parents wanted me to go to this school   13.0%
  13. Admitted early decision and/or early action   11.4%
  14. Could not afford first choice   9.7%
  15. High school counselor advised me   9.0%

(Hat Tip: Robert Morse.)

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I assume that most of the 17.6% who said it was very important went to highly ranked schools and that many who didn't say it was very important didn't go to highly ranked schools. Rankings are a lot more important when your school does well in them.

Posted by: Mark | Feb 15, 2008 5:01:36 AM

But how do they determine its reputation? Rankings of course.

Posted by: asfdsdf | Feb 15, 2008 3:15:06 AM