Paul L. Caron

Saturday, January 6, 2007

Building and Marketing Your Scholarly "Brand"

Aals_logo_2I have been asked to post the PowerPoint slides of my talk on Building and Marketing Your Scholarly "Brand" at Friday's panel on Scholarship and the New Law Professor: Of Blogs, Books, Networks and the Placement Game at the AALS Annual Meeting:

Building Your Scholarly Brand:

  • Read the “Canon” in Your Field
  • Choose Ambitious Topics
  • Develop Your “Voice”
  • Solicit Comments
  • Post Pre-Publication Draft on SSRN

Marketing Your Scholarly Brand:

  • Send it to Larry
  • Send it to Subject-Specific Blogs
  • Build Pre-Publication Buzz
  • Build Post-Publication Buzz
  • The “Long Tail” of Scholarship

I certainly do not claim that this is anything profound (although I suspect Larry Solum has never before been called the "Siskel & Ebert of legal scholarship"), but I have attached the slides here at the request of some in the audience.  I encourage folks who were not at the program to listen to the podcast of the panel when it become available to get the more insightful comments of moderator Bobby Chesney (Wake Forest) and panelists Dorothy Brown (Washington & Lee), Mark Godsey (Cincinnati), and Larry Solum (Illinois).

Law School, Scholarship, Tax Conferences, Tax Profs | Permalink

TrackBack URL for this entry:

Listed below are links to weblogs that reference Building and Marketing Your Scholarly "Brand":


"Choose Ambitious Topics"

My mentor advised me that, no matter how absurd any of my arguments, any errors in my analysis would be chalked up to the "indiscretions of youth," and that I should feel free to say whatever I wanted. That's a nice safety net, I think. (Speaking of which, I've argued that the economic substance does not exist...see

Nontheless, I do think that the advice at the AALS (I wasn't there) needs to take into account one's intended audience. My impression is that there are both articles which are intended to inform the courts and articles which are intended to inform academics. One can make his own mind regarding which is more worthwhile, but I do not feel that the advice currently presented is uneven. There seems to be plenty of guidance out there regarding developing one's own grand theory of the law. However, for those who want to further the practice and development of the law, there does not seem to be much out there. I'd be interested in knowing how a junior academic can develop his scholarship such that practitioners and judges will pay attention to his work. Most advice out there seems to be geared towards impressing academics. Personally, I don't view that as a terribly worthwhile endeavor, and would be interested in knowing how one can develop his scholarship such that people who actually practice law will take notice of one's work.

Posted by: andy | Jan 7, 2007 1:58:10 AM