Paul L. Caron

Sunday, April 23, 2006

WSJ: Can Bloggers Make Money?

The Wall Street Journal hosted an interesting (at least to me!) online debate on Can Bloggers Make Money? between Jason Calacanis (Co-Founder of Weblogs, Inc.) and Alan Meckle (CEO of Jupitermedia Corp.):

Blogs have a lot of buzz, but there's still considerable debate about whether that can translate into profits.

While many blogs remain little more than amateur diaries, several bloggers have tried to parlay their online ramblings into branded businesses. One, Jason Calacanis, co-founded Weblogs Inc., a network of blogging sites that was acquired last year by AOL. Mr. Calacanis has been an outspoken proponent of blogs as business vehicles, arguing that quality content can drive enough traffic to attract advertisers.

But longtime Internet entrepreneur Alan Meckler is skeptical. Mr. Meckler, who is chief executive of Jupitermedia Inc., believes that some blogs may achieve a measure of success, but doubts most blogs will be able to generate meaningful profits.

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