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Editor: Paul L. Caron
Pepperdine University School of Law

Wednesday, June 22, 2016

South Texas College Of Law Rebrands Itself Houston College Of Law

STHSouth Texas College of Law (unranked) has changed its name (FAQ) to Houston College of Law, likely causing confusion with the University of Houston Law Center (ranked #50).

Building on a 93-year tradition of success in legal education in downtown Houston, South Texas College of Law administrators and board of directors today announced that the Law School is changing its name to Houston College of Law.

As Houston’s oldest law school, we have a nearly 100-year history and tradition of success in legal education. As we honor our past, it is important that we continue to evolve to meet the needs of current and future students. By transforming our brand, we will bring increased awareness to the law school’s distinctive location in downtown Houston and better represent the law school’s diversity and global impact, thereby bolstering our regional and national profile.

(Hat Tip: Bryan Camp.)

Update:  ABA Journal, Unranked Law School Changes its Name; Blogs See Possibility of Confusion

http://taxprof.typepad.com/taxprof_blog/2016/06/south-texas-college-of-law-rebrands-itself-houston-college-of-law.html

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Comments

Well, U of H shot down the A&M merger, so take that!

Posted by: Dale Spradling | Jun 22, 2016 10:45:52 AM

Don't forget they also are now using red as their school color (just like Univ of Houston) and if you look at their logo, the font looks amazingly similar to UH. If this isn't a purposeful attempt to create brand confusion, what is?

Posted by: a | Jun 23, 2016 5:23:01 AM

U of H has been rather litigious with academic institutions as of late. They recently sued the University of Texas for buying land near Houston. When was it a crime or a tort, or anything else for that matter, for a college of university to buy land? Also, the colors of South Texas, since its inception in 1923 -- nearly 20 years before U of H's law school -- have always been crimson and gold.

Posted by: a | Jun 29, 2016 4:23:55 PM