TaxProf Blog

Editor: Paul L. Caron
Pepperdine University School of Law

A Member of the Law Professor Blogs Network

Sunday, May 4, 2014

Liberals Eat at Au Bon Pain, Chipotle; Conservatives Eat at Cracker Barrel, Whataburger

Wall Street Journal, Liberals Eat Here. Conservatives Eat There.

LogosExperian Marketing Services does a rolling survey of thousands of people who patronize restaurants and retail establishments to determine, among other things, the politics of stores’ customers.

The survey assigns liberal and conservative scores to different establishments based on their customers’ political preferences. A 100 is average, a 120 is 20% more liberal or conservative than average, 80 is 20% less than average, and so on. ...

Among fast-food establishments, the most liberal customers eat at Au Bon Pain and Chipotle. The most conservative: Krystal, Schlotsky’s Deli and Whataburger.

Chain restaurants that score the highest on the conservative index are O’Charley’s and Cracker Barrel. The most liberal: California Pizza Kitchen.

And the supermarket with the most conservative customers is Houston-based Randall’s. There’s no surprise that the most liberal shop at Whole Foods and Trader Joe’s.

Here are three sortable charts showing how liberal or conservative customers are at America’s chain restaurants, fast-food establishments and supermarkets, based on Experian Marketing Services’s gauge.

http://taxprof.typepad.com/taxprof_blog/2014/05/democrats-eat.html

Legal Education | Permalink

Comments

No surprise, liberals eat at much more expensive chains. Elitists.

Posted by: red | May 4, 2014 1:50:58 PM

I'm a conservative and enjoy both Chipotle and Whataburger. I really have no interest in Cracker Barrel, and only eat at ABP when nothing else is available at the airport.

Posted by: Bw | May 4, 2014 2:30:33 PM

Let's not be giving away any secrets here. Outside Texas Whataburger is not all that well known or even available.

Posted by: SongDog | May 4, 2014 3:42:44 PM

Liberals eat here, conservatives eat there, but on the other hand smart people eat at home because the food is better, cheaper, and you can drink more.

Posted by: Grizzly | May 4, 2014 7:28:01 PM

What is interesting about the data is that the most conservative places are nowhere near as monoculture as the liberal places: O'Charley's 121 C/108L compares to California Pizza Kitchen 75C/146L. Liberals really can live in a world all their own without encountering conservatives. Conservatives can too but it is seems to be much harder.

Posted by: max | May 4, 2014 7:29:55 PM

Unless they control for region, this data seems silly. Different chains are common in different areas of the country + liberals and conservatives live in different areas of the country = this helpful survey

Posted by: L Hutz | May 5, 2014 9:52:24 AM

I eat at Chick-fil-A because it's good and makes liberals mad.

Posted by: Woody | May 5, 2014 11:45:04 AM

"Unless they control for region, this data seems silly. Different chains are common in different areas of the country + liberals and conservatives live in different areas of the country = this helpful survey"

I was thinking the same thing. I've never actually seen a Cracker Barrel or "Houston-based Randall's" in real life, so it's not my politics that prevents me from frequenting them.

Posted by: jon | May 5, 2014 5:48:56 PM

Good point about contolling for region. Any place in Ca or NYC will tend to have more liberals, while anyplace in the south will have more conservatives. The upper midwest is probably balanced.

Posted by: richard40 | May 6, 2014 7:13:41 AM