February 9, 2013
A Genius Bar for Law
eLawyering Blog: LegalForce Store Offers Walk-in Lawyer Access in Palo Alto:
Ray Abyhanker, the entrepreneur lawyer behind the Trademarkia web site, the highest traffic legal sites on the Web, opened a kind of Apple Store for legal stuff and other stuff (self-help law books, non-Apple tablets, tablet accessories, etc), right across from the Apple Store on University Avenue in Palo Alto. [See previous post on this company at: May the LegalForce Be With You!]
Beautifully designed in a historic building the idea is to provide an "third place" where lawyers can meet and mingle with potential clients, provide community law classes, and generally demystify the law by creating an accessible and friendly legal environment.
The ultimate goal is to create a branded network of law firms that promises a high value client experience for the broad range of consumers and small business that are also attracted to pure online ventures such as LegalZoom and RocketLawyer, but want something more.
There is a lot to be said for a "click and mortar" strategy which involves lawyers working with clients in their offices, and interacting as well online, but also meeting and interacting in a neutral physical space that is a retail environment. Sort of like having a "Genius Bar" for legal problems where you can ask a question and get a quick legal answer or get assistance in knowing how to start out to solve a legal problem.
(Hat Tip: ABA Journal.)
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