TaxProf Blog

Editor: Paul L. Caron, Dean
Pepperdine University School of Law

Monday, October 29, 2012

The Top Five Law School Marketing Failures

The Daily Caller:  The Top Five Law School Marketing Failures:

Lawyerin’ ain’t easy these days for a tremendous number of recent law school graduates.

New attorneys are graduating with staggering debt. Last year, graduates of private law schools left school almost $125,000 in debt. For public law school grads, the debt average was over $75,700.

Jobs are hard to find. In 2011, just over half of all newly-minted graduates had found permanent, full-time legal work up to nine months after getting their diplomas.

It’s not a good time to be a law school, either. The message that law school is more likely to lead to massive debt and unemployment than a prestigious six-figure income has not been lost on undergrads and people looking for a career change.

Significantly fewer people have been taking the LSAT the last two years. In 2011, the number of people who took the LSAT fell 16 percent, the largest drop in a decade. Applications are down precipitously — about 16 percent as well.

In recent years, law schools have resorted to some unconventional methods to scare up and otherwise impress potential future law students. Here are of the more interesting ones.

  1. Thomas Cooley (more here)
  2. Rutgers-Camden (more here, here, and here)
  3. Louisville (more here)
  4. Illinois & Villanova (tie) (more here and here)
  5. New York Law School

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