March 30, 2012
Americans More Embarrassed to be Caught Shoplifting, Littering Than Cheating on Taxes
The Shelton Group, a green marketing firm based in Knoxville, Tenn. had 1,105 Americans complete on-line surveys in an effort to find out what kind of messages will make them adopt more environmentally friendly and energy efficient products and behaviors. Towards the end of the survey, the respondents were asked directly: “How embarrassed would you be if someone you knew found out that you……” and then read a list of presumably undesirable behaviors, in randomized order. The highest percentage of respondents—73%–said they’d be “very embarrassed” if someone they admired found out they were shoplifting, followed by 65% for driving under the influence, 59% for throwing trash out the window of a moving car, and 57% for cheating on their taxes. Another 14% said they’d be “somewhat” embarrassed by shoplifting (for a total of 87% at all embarrassed); another 17% said they’d be somewhat embarrassed by DUI (for a total of 82%) and another 21% said they’d be somewhat embarrassed by littering or cheating on their taxes (for a total of 80% and 78%, respectively.)
March 30, 2012 | Permalink
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Perhaps it's due to the perception that shoplifting is merely a petty crime. It might seem to some as something that looks quite small in the grand scheme of things, not to mention it carries a stigma from the public humiliation of being caught on the act of theft.
Posted by: Harvey Shepherd | Apr 18, 2012 9:18:13 AM