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Tuesday, November 30, 2010

Estate Planner Spends Most of Her Day 'Dealing with Sweat, Farts and Boobs'

Subtle Butt Logo ABA Journal, Lawyer Trades Estate Planning Practice for Biz Guarding Against Flatulence and Sweat Stains:

Irvine, Calif., attorney Kim Olenicoff’s estate planning practice has slowed in the past couple of years due to the economy, but that’s OK with her because the need to guard against flatulence and sweat stains appears to be recession-proof.

Olenicoff runs Solutions That Stick. Her former sideline now has turned into a nationwide retail business that offers nearly two dozen products with names like Subtle Butt and Garment Guard.

“People say, ‘Aren’t you the girl that makes fart pads?’ ” Olenicoff laughs. “I have a law degree, and I spend most of my day dealing with sweat, farts and boobs. You never know where life is going to take you.”

Garment Guard, a disposable shield that sticks to the armpits of a shirt and absorbs the yellow, started it all in 1999 around the time Olenicoff was finishing law school at the University of Southern California. ...

Garment Guard was recently passed in sales by Subtle Butt, a disposable body-gas neutralizer that’s sold more than 10,000 units. She figures at least half of the sales are gag gifts. ...

Though Olenicoff’s products are a far cry from the kinds of things most lawyers deal with on a daily basis, she credits the research skills she learned in law school with giving her the confidence and know-how.

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