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Editor: Paul L. Caron
Pepperdine University School of Law

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Thursday, July 8, 2010

The "Stickiest" Law Prof Blogs

Following up on yesterday's post, Law Prof Blog Rankings:  as others have pointed out, raw traffic numbers (visitors and page views) are only one of the measures of the influence of blogs.  "Stickiness' -- the amount of time readers spend on a blog -- also is an important metric.  Unfortunately, the SiteMeter measure -- Average Visit Length -- is problematic for at least two reasons.  First, it computes the average only for the most recent week.  Second, it begins counting the visit length only when a reader goes to a second page; if a reader stays on a single page, the visit is given a 0 visit length (no matter how long the reader lingers on that page).

From what I am told, Alexa uses a more sophisticated aproach in computing its Time on Site metric, which it measures over rolling weekly, monthly, and three-month periods.  Here are the three-month Time on Site data for the 25 of the Top 35 Law Prof blogs by traffic as measured by Alexa:

 

Blog

Time on Site

Traffic Rank

1

Volokh Conspiracy

4.19

2

2

Sentencing Law & Policy

3.90

10

3

Mirror of Justice

3.39

26

4

Legal Insurrection

2.63

8

5

Discourse.net

2.38

21

6

Althouse

2.15

3

7

Jack Bog's Blog

2.00

9

8

Patently-O

1.95

7

9

Hugh Hewitt

1.78

4

10

Balkanization

1.76

13

11

Leiter's Law School Reports

1.66

14

12

TaxProf Blog

1.65

6

13

Opinio Juris

1.55

16

14

Conglomerate

1.48

19

15

The Right Coast

1.47

17

16

Election Law Blog

1.44

28

17

Concurring Opinions

1.41

11

18

Leiter Reports: Philosophy

1.39

5

19

Religion Clause

1.32

23

20

PrawfsBlawg

1.31

12

21

The Faculty Lounge

1.31

15

22

Dissenting Justice

1.15

34

23

Sports Law Blog

1.01

24

24

Legal History Blog

0.77

27

25

InstaPundit

0.36

1

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