December 18, 2008
Law School Seeks to Sell Naming Rights to Everything (Except the Bathrooms)
Following up on my previous posts:
- Law School Naming Rights: $25 Million (7/13/07)
- Ave Maria Offers to Sell Naming Rights for $20 Million (12/15/07)
St. Thomas (Miami) is seeking to sell naming rights to the school for $10 million, and in the meantime has sold the naming rights to various pieces for $600,000, including:
- Center for Student Affairs ($100,000)
- Breezeway ($50,000)
- Conference Room ($25,000)
- Law Library ($25,000)
- Main Entrance ($25,000)
- Moot Court Atrium ($10,000)
The school reports that it is seeking to sell the naming rights to classrooms and faculty suites, but not the bathrooms.
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My alma mater, Brooklyn Law School, has a cafe named "Geraldo's Cafe" because a guy from my class (1969) who used to be known as Gerry Rivera and is now known as Geraldo Rivera made a huge contribution. This is not unusual. Schools have been doing this for years.
My father and his brother was a graduate of Brooklyn College of Pharmacy/Long Island University class of 1934 and 1927 respectively. Arnold and Marie Schwartz came along, contributed a ton of money and now Brooklyn College of Pharmacy doesn't exist. It is the Arnold and Marie Schwartz College of Pharmacy/Long Island University.
Schools need to raise money and I see no reason why wealthy alums shouldn't be encouraged to contribute and have their name memorialized. Although I really do wish LIU had kept the Brooklyn College of Pharmacy name and found another way to honor the Schwartz family.
Posted by: Joyce Krutick Craig | Dec 26, 2008 3:15:16 PM